The 1001 Critical Days Manifesto was officially launched at each political party conference in October 2013 by Andrea Leadsom MP for the Conservative Party, Paul Burstow MP for Liberal Democrats, Caroline Lucas MP for the Green Party and Rt Hon Frank Field MP for Labour.

It is a vision for the provision of services in the UK for the early years period, which puts forward the moral, scientific and economic case for the importance of the conception to age 2 period.

It is a unique, cross party manifesto, represented now in Parliament by Rt Hon Frank Field MP for Labour, Norman Lamb for Liberal Democrats, Caroline Lucas MP for the Green Party, Tim Loughton MP for the Conservatives, Mark Durkan MP for the SDLP Party, Philippa Whitford MP for the SNP Party, Jim Shannon MP for DUP and Liz Saville-Roberts MP for Plaid Cymru. 

As politicians from across the political spectrum, they have come together for the first time to acknowledge the importance of the 1001 critical days from when a baby is conceived until age two.

This period of life is crucial to increase children's life chances, and they have pledged their committment to ensure all babies have the best possible start in life. They all agree that society is missing an opportunity if we don't prevent problems before they arise and that it is vital that a focus on the early years is placed at the heart of the policy making process.

The Manifesto highlights the importance of acting early to enhance outcomes for children. Too many children and young people do not have the start in life they need, leading to high costs for society, and too many affected lives. Every child deserves an equal opportunity to lead a healthy and fulfilling life, and the 1001 Critical Days Manifesto supports this.

Special thanks to the WAVE Trust, NSPCC and PIPUK for their support and contributions to produce the 1001 Critical Days Manifesto.